Discover Albania: Why Now is the Time to Explore This Authentic Destination

If you’ve been looking for a new, off-the-beaten-path adventure, Albania should be on your radar. Tucked away in the heart of the Balkans, this small but mighty country is quickly emerging as one of Europe’s most captivating destinations.

With its dramatic landscapes, rich history, and welcoming locals, Albania offers an experience like no other—especially for those who crave something unique.

A Glimpse into Albania's History and Culture

Albania is a land with deep roots, dating back thousands of years. Ancient Illyrians first inhabited the region, followed by Greek, Roman, Byzantine, and Ottoman influences. The result? A fascinating blend of cultures that have left their mark on everything from the architecture to the cuisine.

Albania only emerged from decades of isolation after the fall of its communist regime in the early 1990s, meaning much of its charm remains unspoiled by mass tourism.

Albania is a country of contrasts: you can explore Roman amphitheaters, Byzantine churches, and Ottoman-era mosques, all in one day.

The country’s complicated but rich history is woven into its fabric, but today, Albania is an exciting blend of old and new, where modern city life coexists with timeless traditions.

The Bunkers of Albania: A Fascinating Legacy of the Past

In more recent history, Albania’s landscape became dotted with thousands of concrete bunkers, built during the communist era under Enver Hoxha.

Fearing invasion from foreign powers, Hoxha’s regime constructed over 170,000 bunkers between the 1960s and 1980s, though they were never used for defense. Today, these structures serve as haunting reminders of Albania’s isolated past.

Rather than demolishing them, many of these bunkers have been repurposed. Some now house cafes, art galleries, and even guesthouses, while places like Bunk'Art in Tirana have turned them into museums that explore the country’s communist history.

Scattered across beaches, mountains, and cities, these bunkers offer travelers a unique glimpse into Albania’s complex past, symbolizing the country’s resilience and transformation into a modern, welcoming destination.

What Makes Albania Unique?

Albania is, in a word, undiscovered. While many Mediterranean countries are swarmed with tourists, Albania remains a hidden gem where serenity still reigns. Along the stunning Albanian Riviera, you’ll find pristine, often deserted beaches with crystal-clear waters and dramatic cliffs.

Villages like Dhërmi and Ksamil offer postcard-perfect coastlines, but without the crowds typical of more famous destinations.

Inland, the Albanian Alps provide a rugged, untouched wilderness ideal for adventurous hikers and nature lovers, while charming historic towns like Gjirokastër and Berat showcase well-preserved Ottoman architecture and a timeless atmosphere.

Here, it’s easy to feel like you’ve stepped back in time.

What sets Albania apart is its authenticity and unspoiled beauty. The country’s relatively low tourist traffic means you can explore at your own pace, with fewer crowds and more opportunities for genuine interactions with locals.

Whether you’re wandering the cobblestone streets of a UNESCO-listed town, hiking through breathtaking mountain landscapes, or enjoying a quiet beach all to yourself, Albania offers a travel experience that feels truly off the beaten path.

For those seeking adventure, history, and natural beauty - without the hustle of mass tourism - Albania stands out as a unique and rewarding destination.

1. Diverse Landscapes: From the turquoise waters of the Ionian coast to the majestic peaks of the Albanian Alps, Albania’s varied landscapes are a playground for outdoor lovers.
2. Untouched Beaches: The Riviera, particularly around Dhërmi, Himarë, and Ksamil, boasts some of Europe’s most stunning (and quiet) beaches.
3. Charming Villages: Towns like Gjirokastër and Berat are UNESCO World Heritage sites, offering visitors a peek into a bygone era with their well-preserved Ottoman architecture.
4. Warm Hospitality: Albanians are known for their hospitality. Don’t be surprised if you’re invited into someone’s home for a glass of raki or a plate of byrek—it’s just part of the charm!

What to See in Albania

When it comes to sightseeing, Albania offers a diverse array of experiences that cater to all types of travelers.

Whether you're drawn to the sparkling beaches of the Albanian Riviera, the rugged beauty of the Albanian Alps, or the rich history of ancient cities like Gjirokastër and Berat, there's something refreshingly genuine here to capture your imagination.

From vibrant, bustling Tirana to peaceful mountain villages, Albania is full of true "hidden gems" waiting to be explored. Here’s a closer look at the top attractions you won’t want to miss.

• The Albanian Riviera: For stunning beaches and crystal-clear waters, the Riviera is a must-visit. Ksamil, often compared to the Greek islands, is a beach lover’s paradise, while Dhërmi and Vlorë offer a more laid-back vibe.
• Gjirokastër and Berat: Both cities are UNESCO-protected and boast centuries-old stone houses, castles, and cobblestone streets. Gjirokastër, known as the “City of Stone,” has a magical feel, while Berat, the “City of a Thousand Windows,” offers sweeping views and fascinating history.
• Tirana: Albania’s vibrant capital is a hub of activity. Its colorful buildings, bustling cafes, and lively markets give you a glimpse of modern Albania, while the National History Museum helps put its past in perspective.
• Theth and the Albanian Alps: For those seeking adventure, head to the north, where the Albanian Alps offer rugged beauty, dramatic landscapes, and endless hiking trails.

Where to Stay

Albania’s accommodation scene has blossomed in recent years, offering an eclectic mix of stays to suit every traveler’s taste. Whether you’re seeking luxury, charm, or rustic authenticity, Albania delivers with style.

In the capital city of Tirana, you’ll find sleek, modern hotels and boutique accommodations that provide world-class amenities alongside Albanian hospitality.

The coast, particularly along the Albanian Riviera, features chic beachfront resorts and boutique hotels that blend contemporary design with breathtaking views of the Ionian Sea.

For those drawn to history and tradition, towns like Gjirokastër and Berat offer charming guesthouses set within centuries-old Ottoman buildings, where you can enjoy an intimate, immersive experience of Albanian culture.

Meanwhile, the mountainous regions of Theth and Valbona cater to adventurers, with cozy, family-run guesthouses offering rustic comfort and stunning alpine views, perfect for unwinding after a day of exploration. Here are a few of my favourites:

High-End Accommodations:

1. The Plaza Tirana (Tirana)
   A sleek and modern five-star hotel, The Plaza Tirana is one of Albania’s most luxurious stays. Located in the heart of the capital, it offers stylish rooms with panoramic city views, a full-service spa, and fine dining restaurants—perfect for those seeking top-tier comfort and service.

2. Hotel Llogora (Llogora Pass, Riviera)
   Perched high above the Albanian Riviera, this high-end mountain resort combines breathtaking views of the Ionian coast with luxurious amenities. Guests can relax in elegant rooms, indulge in spa treatments, and dine on gourmet Albanian cuisine, all while surrounded by the beauty of Llogara National Park.

Charming Boutique Hotels:

1. Hotel Liro (Vlorë)
   Perched on a cliff in Vlorë, offers modern elegance with stunning views of the Ionian Sea. This boutique hotel features stylish rooms, many with private balconies overlooking the turquoise waters. Guests can enjoy a private beach, outdoor pool, and a restaurant serving fresh local cuisine, including daily seafood. It's perfect for those seeking relaxation and luxury along the Albanian Riviera.

2. Hotel Mangalemi (Berat)
   Set in a restored Ottoman building in the heart of Berat, this boutique hotel offers an authentic experience with a touch of elegance. Its cozy, individually designed rooms, traditional Albanian architecture, and warm hospitality create a truly unique and charming stay.

Rustic Bed & Breakfasts:

1. Guesthouse Marashi (Theth)
   Nestled in the remote village of Theth in the Albanian Alps, Guesthouse Marashi offers a rustic, homey atmosphere perfect for those seeking a mountain escape. Run by a local family, the B&B provides simple yet comfortable rooms, hearty home-cooked meals, and easy access to nearby hiking trails.

2. Villa Gjeçaj (Theth)
   A traditional stone guesthouse in the heart of Theth National Park, Villa Gjeçaj offers a peaceful, rustic retreat with stunning mountain views. With its warm, welcoming hosts and simple yet cozy rooms, it’s an ideal base for exploring the rugged natural beauty of northern Albania.

What to Eat and Drink

Albanian cuisine is a delicious, simple and generally hearty fusion of Mediterranean and Balkan flavors, rooted in fresh, local ingredients and time-honored traditions. Whether you're dining in a seaside village or a bustling city, the food is always rich in flavor and authenticity.

Expect a delightful mix of savory pastries, hearty casseroles, and fresh seafood, complemented by Albania’s growing wine scene and a beloved local spirit, raki or their excellent and ubiquitous beer.

Albanian beers, such as Korça and Tirana, are crisp and refreshing lagers that pair perfectly with the country’s hearty cuisine, offering a great way to unwind after a day of exploring.

Albanian wines, particularly local varietals like Shesh i Bardhë (white) and Shesh i Zi (red), are gaining recognition for their bold flavors and unique character, offering wine lovers a chance to explore the country’s burgeoning wine scene.

A typical Albanian meal often starts with byrek, a savory pastry filled with cheese, spinach, or meat. This is followed by a main course like tavë kosi, a baked lamb and yogurt casserole, or grilled fresh fish, especially along the coast.

Meals are commonly accompanied by fresh salads with tomatoes, cucumbers, and olives. To finish, a shot of raki, a strong grape brandy, is a customary way to toast the meal.

Vegetarians will not be dissapointed either, with ample servings of feta cheese and grilled seasonal vegetables available around the country.

From casual street food to traditional home-cooked meals, Albania’s culinary offerings are as diverse as the country itself and reflect it's long and varied history. Here’s a taste of what you can expect to eat and drink on your visit:

1. Byrek - A beloved Albanian snack, byrek is a flaky pastry filled with ingredients like cheese, spinach, or minced meat. Often served as a quick bite or appetizer, it’s a savory staple that showcases the country’s Ottoman culinary influence.

2. Tavë Kosi - Considered Albania’s national dish, tavë kosi is a baked lamb and yogurt casserole. The lamb is slow-cooked with rice and then topped with a yogurt and egg mixture, resulting in a creamy, tangy, and hearty dish that's perfect for a main meal.

3. Fërgesë - This traditional Albanian dish is a flavorful combination of peppers, tomatoes, and cottage cheese, all baked together. Often served as a side dish, it’s especially popular in Tirana and showcases simple, rustic ingredients.

4. Pastiche - Albania's take on lasagna, pastiche is a comforting pasta bake made with layers of ground meat, eggs, and creamy béchamel sauce. It’s a crowd-pleaser often served at family gatherings.

5. Grilled Seafood - long the coast, fresh grilled seafood, including fish, shrimp, and octopus, is a must-try. Usually seasoned simply with lemon, olive oil, and herbs, the seafood highlights Albania's Mediterranean connection.

6. Qofte - These flavorful Albanian meatballs, made from ground beef or lamb mixed with spices and herbs, are often served with bread or rice. They’re a popular street food or main dish that’s satisfying and packed with flavor.

7. Flija - A unique layered pancake dish, flija consists of thin crepes cooked in layers and traditionally served with sour cream. It’s a special dish often made for family celebrations in northern Albania.

8. Trilece - For dessert, trilece is a popular choice. This sweet treat is a sponge cake soaked in three types of milk—condensed, evaporated, and regular—topped with caramel, making it rich and indulgent.

Who Will Love Albania?

Albania is ideal for those with a sense of adventure and a love for authentic experiences.

If you enjoy exploring undiscovered destinations, hiking through rugged landscapes, or relaxing on unspoiled beaches, this is the perfect place for you.

History buffs will appreciate the ancient ruins and well-preserved architecture, while foodies will delight in the hearty, flavorful cuisine.

Families will enjoy the slower pace and warm hospitality, while couples will find plenty of romantic hideaways along the coast. Active travelers will love hiking in the mountains, cycling along the coast, or exploring the country’s national parks.

Who Might Not Enjoy Albania?

Albania’s infrastructure is still developing, so if you expect everything to run like clockwork or require the luxuries of a more developed tourist destination, you might find some challenges.

Many clean and otherwise charming small towns and villages are flanked by informal waste dumps as there is simply no formal waste management infrastructure in place.

Roads can be rough, public transportation is still basic, and English isn't widely spoken outside major cities, so flexibility and a sense of adventure are key.

Also, if you prefer more polished accommodations and beaches with full facilities, Albania’s rustic charm might not align with your travel style. Albania is for those who appreciate the journey as much as the destination.

Why Visit Albania Now?

Albania is on the brink of broad international discovery, but it hasn’t yet succumbed to the crowds. This means you can still experience its beaches, mountains, and cities in a raw, authentic way.

As word gets out, it’s only a matter of time before Albania joins the ranks of Europe’s top destinations. So why not get ahead of the curve and discover this authentic destination for yourself?

Albania promises a genuine adventure like few other places around Europe: a blend of low crowds, stunning landscapes, fascinating history, and warm hospitality.

Now is the time to experience Albania before everyone else catches on!